Marketing Objective: Introduce “Faces of DC” by partnering with NYX Cosmetics to introduce to the consumers in-store and online six new Halloween make-up sets inspired by DC comics most iconic characters. Enlisted some of the top beauty influencers to add their artist spin through print, retail and social media
Responsible for branding, packaging, retail signage as well as creative direction and approvals on talent selection, wardrobe, assets, photoshoots & videos.
FACES OF DC x NYX COSMETICS
Partnering with NYX Cosmetics to launch an in-store and online campaign of "Faces of DC" for Halloween. Enlisted some of the best beauty influencers to create their interpretation of the DC Comics most iconic characters with the professional line of make created by NYX.