Marketing Objective: Introduce “Faces of DC” by partnering with NYX Cosmetics to introduce to the consumers in-store and online six new Halloween make-up sets inspired by DC comics most iconic characters. Enlisted some of the top beauty influencers to add their artist spin through print, retail and social media

 

Responsible for branding, packaging, retail signage as well as creative direction and approvals on talent selection, wardrobe, assets, photoshoots & videos.