Branding Packaging & Retail
REBRAND DC SUPER HERO GIRLS
Rebranding DC Super Hero Girls was needed to capture a younger target audience, moving away from mature storylines, sophisticated character art, and overall creativity. In collaboration with the Warner Brothers studio, Lauren Faust, animator of My Little Pony, was hired to reimagine a more playful, youthful world for the superhero girls TV animated show.
Once established, the creative strategy was set in motion and completed for all of Consumer Products.