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Branding Packaging & Retail


In celebration of the Friends 25th Anniversary and the show's global popularity, the rebrand was born. Without the luxury of using the likeness of actors, the creative had to speak for its self. Designing bold and colorful graphics would bring the stories of Rachel, Monica, Chandler Joey, Phoebe, and Ross to life. These highly recognizable icons and editorial are own-able and anchored by the powerful TV logo that sits across the branding, packaging, online, and traditional retail program.

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