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Branding Packaging & Retail

HARRY POTTER REBRAND

Relaunching Harry Potter was an incredible undertaking; all strategies and assets need to be rethought through and redesigned. The global launch included all eight movies in one creative look spanning across branding, packaging, digital and traditional assets, retail, and online storefronts. Storytelling was vital; bringing the highly recognizable Daily Prophet to the forefront would be the perfect foundation, and that was just the start of all the magic.