Branding Packaging & Retail
LOV 3 YOGA
The client's passion and the need for a more balanced overall health lifestyle inspired her to launch her new practice, LOV3 Yoga. The request was to keep the name and incorporate studio group classes, aquatic board yoga, and private lessons. A competitive analysis and color symbolization strongly influenced the redesign. The blue color of the sky and sea symbolizes stability and trust, complemented by the soft grey of balance and sophistication. Layering graphics elements that provide segmentation with the firm and bold letterforms sets Lov3 Yoga apart from her competitors.